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Apr
1
Sat
Winning Websites: Strategy, Planning, Design and SEO (An Experts Panel with Q&A)
Apr 1 @ 9:30 am

REGISTER FOR THIS WORKSHOP  APRIL DATE TBD

Winning WebsitesWhile it’s obvious to most business owners that a good website is crucial to being found, it seems like everybody has a different opinion on what makes that website effective, how to create it, and how much to spend on it.  Everybody talks about the importance of SEO (Search Engine Optimization) but nobody seems to know how to *do* it, at least not in a way that’s clear and helpful.

Are you thinking of designing your own website or hiring someone to design it for you?

Are you wondering why your website doesn’t seem to produce the results you’d like?

Or, do you feel like a refresh of your site would be a good idea but don’t know where to start?

Are you frustrated because you don’t have consistent access to your site and its content, and you have no idea how to get it updated when you need to? 

Do you have questions about where it would be best to create your website (WordPress, SquareSpace, GoDaddy, Wix and more?) 

Are you feeling confused because companies keep contacting you to say that they can guarantee improved search rankings for your website/ get you to the top of Google’s page, but you feel like they are asking for a lot of money and you’re not sure if it’s the best way to grow your business?

Do you get overwhelmed by terms like domain renewals, hosting, plugins, e-commerce, blogs and SEO? 

If any of this feels familiar, our Winning Websites Workshop could be exactly what you’ve been looking for.  Our panel of experts will shed light on common website questions through a 20-minute presentation on each of the following key topics, and then we’ll follow it up with a Q&A session. You’ll also receive a discount on a strategic review of your website if you attend the class.

STRATEGY (Rachel Greenhouse)
What should a winning website do for the business owner? How do you articulate a strategy for your website that is clear and powerful?

PLANNING (Rachel Greenhouse)
How should you set yourself up for website design or redesign success, whether doing it yourself or hiring an expert?

DESIGN (Michele Bergh)
What are the pros and cons of the various design tools and website platforms? How do you decide? How do you know if your site is mobile responsive?

SEO and OTHER POTENTIALLY CONFUSING TERMS (Michele Bergh)
What is the unvarnished truth about how SEO works? How can you maximize your content and site design to enhance your SEO rankings? What are some other terms that it’s key to understand when exploring website design options?

BLOGGING (Sara Mutchler)
What are the benefits of blogging? How can you be successful blog? When is it better NOT to blog? What qualifies as a “good” blog post?

SOCIAL MEDIA (Jessica Odden)
What are the benefits of integrating your social media efforts with your website? What are the best tools to use for this?

Regular Price: $149
Client Rate: $129*

*$20 savings if you’ve worked with The Rachel Greenhouse Agency during 2016 – 2017

Collage Your Ideal Client
Apr 1 @ 12:30 pm

REGISTER FOR THIS WORKSHOP: APRIL DATE TBD

Collage WorkshopJoin us for a cozy afternoon of clarity and collage in the RGA Clubhouse, as Rachel leads a small group of business owners through the powerful process of creating Ideal Client Vision Boards.

As they say, “You are not for everyone. You are not pizza.”

It may seem counterintuitive, but the more focused you become on a specific type of person you care about serving, the more success you will experience and the more impact you will have. This workshop offers an opportunity to ask yourself, just as Tara Gentile recommends, “Who will do the most with what I have to offer the world through my business?”

A deep understanding of your ideal client(s) will always guide you to do your best work. In fact, the more detailed you can be about the people who are looking for you–their pain points, desires and motivations to change–the more you can create solutions that solve their problems and cultivate loyalty. Keeping your ideal client in mind is vital, and this knowledge will enhance your marketing efforts and attract your ideal clients to you in greater numbers.

Come prepared to allow your intuition to take the lead. While marketing strategy will be shared and guiding questions provided, Rachel will encourage you to relax into the flow of setting aside analysis and expectation in favor of openness and non-judgment. You’ll be amazed by what your subconscious chooses to show you as you cut, arrange, glue and discover from a place of calm and exploration. We will bring the session to a close by sharing our boards with our small group to uncover additional insights and generate fresh ideas.

This workshop will energize you. You’ll leave ready for a year of growth empowered by newfound clarity and focus. All supplies will be provided.

“Most inventors and marketers start with what they have (the stuff) and try to work backward to the ‘who is it for’ question. It makes a lot more sense to go the other direction. Identify a set of fears, dreams and attitudes and then figure out what sort of story fits that lock in a way that delights the consumer. Then go build that.” – Seth Godin

Instructor: Rachel Greenhouse

Regular Price: $149
Client Rate: $129*

*$20 savings if you’ve worked with The Rachel Greenhouse Agency during 2016 – 2017

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