REGISTER FOR THIS WORKSHOP: APRIL DATE TBD
As they say, “You are not for everyone. You are not pizza.”
It may seem counterintuitive, but the more focused you become on a specific type of person you care about serving, the more success you will experience and the more impact you will have. This workshop offers an opportunity to ask yourself, just as Tara Gentile recommends, “Who will do the most with what I have to offer the world through my business?”
A deep understanding of your ideal client(s) will always guide you to do your best work. In fact, the more detailed you can be about the people who are looking for you–their pain points, desires and motivations to change–the more you can create solutions that solve their problems and cultivate loyalty. Keeping your ideal client in mind is vital, and this knowledge will enhance your marketing efforts and attract your ideal clients to you in greater numbers.
Come prepared to allow your intuition to take the lead. While marketing strategy will be shared and guiding questions provided, Rachel will encourage you to relax into the flow of setting aside analysis and expectation in favor of openness and non-judgment. You’ll be amazed by what your subconscious chooses to show you as you cut, arrange, glue and discover from a place of calm and exploration. We will bring the session to a close by sharing our boards with our small group to uncover additional insights and generate fresh ideas.
This workshop will energize you. You’ll leave ready for a year of growth empowered by newfound clarity and focus. All supplies will be provided.
“Most inventors and marketers start with what they have (the stuff) and try to work backward to the ‘who is it for’ question. It makes a lot more sense to go the other direction. Identify a set of fears, dreams and attitudes and then figure out what sort of story fits that lock in a way that delights the consumer. Then go build that.” – Seth Godin
Instructor: Rachel Greenhouse
Regular Price: $149
Client Rate: $129*
*$20 savings if you’ve worked with The Rachel Greenhouse Agency during 2016 – 2017