REGISTER FOR THIS WORKSHOP APRIL DATE TBD
While it’s obvious to most business owners that a good website is crucial to being found, it seems like everybody has a different opinion on what makes that website effective, how to create it, and how much to spend on it. Everybody talks about the importance of SEO (Search Engine Optimization) but nobody seems to know how to *do* it, at least not in a way that’s clear and helpful.
Are you thinking of designing your own website or hiring someone to design it for you?
Are you wondering why your website doesn’t seem to produce the results you’d like?
Or, do you feel like a refresh of your site would be a good idea but don’t know where to start?
Are you frustrated because you don’t have consistent access to your site and its content, and you have no idea how to get it updated when you need to?
Do you have questions about where it would be best to create your website (WordPress, SquareSpace, GoDaddy, Wix and more?)
Are you feeling confused because companies keep contacting you to say that they can guarantee improved search rankings for your website/ get you to the top of Google’s page, but you feel like they are asking for a lot of money and you’re not sure if it’s the best way to grow your business?
Do you get overwhelmed by terms like domain renewals, hosting, plugins, e-commerce, blogs and SEO?
If any of this feels familiar, our Winning Websites Workshop could be exactly what you’ve been looking for. Our panel of experts will shed light on common website questions through a 20-minute presentation on each of the following key topics, and then we’ll follow it up with a Q&A session. You’ll also receive a discount on a strategic review of your website if you attend the class.
STRATEGY (Rachel Greenhouse)
What should a winning website do for the business owner? How do you articulate a strategy for your website that is clear and powerful?
PLANNING (Rachel Greenhouse)
How should you set yourself up for website design or redesign success, whether doing it yourself or hiring an expert?
DESIGN (Michele Bergh)
What are the pros and cons of the various design tools and website platforms? How do you decide? How do you know if your site is mobile responsive?
SEO and OTHER POTENTIALLY CONFUSING TERMS (Michele Bergh)
What is the unvarnished truth about how SEO works? How can you maximize your content and site design to enhance your SEO rankings? What are some other terms that it’s key to understand when exploring website design options?
BLOGGING (Sara Mutchler)
What are the benefits of blogging? How can you be successful blog? When is it better NOT to blog? What qualifies as a “good” blog post?
SOCIAL MEDIA (Jessica Odden)
What are the benefits of integrating your social media efforts with your website? What are the best tools to use for this?
Regular Price: $149
Client Rate: $129*
*$20 savings if you’ve worked with The Rachel Greenhouse Agency during 2016 – 2017