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MARKETING WORKSHOPS

 

SIZE OF CLASSES

All workshops have limited availability (8-12 seats, depending on the class format).

LOCATION

All classes will be held at The Rachel Greenhouse Agency at 5163 Bloomington Avenue in Minneapolis. Plenty of free street parking is available.

FOOD + DRINK

Coffee, tea, sparkling water and a variety of snacks will be provided.

MATERIALS

An e-book and/or supplementary materials--which one you'll receive depends on the workshop topic--is included with your fee.

PRICING

Prices are provided with each class description below. Clients who have worked with The Rachel Greenhouse Agency during 2016 - 2017 are eligible for the reduced price, as indicated. 

3-WORKSHOP PACKAGE

Sign up for 3 classes at the same time and you'll receive a 10% discount on the total.

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ON THE SCHEDULE 

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SOCIAL MEDIA + BLOGGING

Slay Your Social Media and Blogging Dragons: Content Planning for Maximum Impact

Tuesday, March 14th  1 to 4:30 pm

Are you tired of feeling overwhelmed when it comes to your online marketing efforts? Together we can plan, schedule and streamline your blogging and social media marketing ideas, resulting in focused action and moving forward decisively.

If this sounds like you–whether an online marketing newbie looking to get your feet wet or a veteran seeking new areas for growth–this class will satisfy your craving for dedicated time to learn and plan so that you can take action in 2017 with clarity and confidence!

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Work Smarter, Not Harder: Facebook for Your Business (ORGANIC ENGAGEMENT)

Monday, February 27th  1 pm to 4:30 pm

This class is perfect for those getting started using a Facebook business page or those unsure if they are using their business page effectively. We’ll offer tips on how to stand out, increase engagement and how to make Facebook work for you—organically. While we won’t discuss Facebook’s paid advertising options (that’s in Part 2, if you are interested!), we will spend some time on what “boosting posts” means and how, for a minimal amount of money, you can reach more people.

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Work Smarter, Not Harder: Facebook for Your Business (PAID ADVERTISING)

Wednesday, February 22nd  1 to 4:30 pm
 
With over 40 million small business pages on Facebook, it’s easy to get lost in the crowd. This class will focus on answering the question: “Should I spend money on advertising on Facebook?” along with explaining the different kinds of advertising available. We’ll also give you tips on how to make your ads stand out and get noticed.
 
 

E-MAIL MARKETING

Thursday, February 23rd 9:30 am to 1 pm

"People who buy products marketed through email spend 138% more than people that do not receive email offers." – 25 Compelling Statistics about the Importance of Email Marketing   Have you asked yourself any of the following questions?

Does e-mail even matter anymore? Isn’t it dead?  Isn’t e-mail redundant when I’m doing so much on social media?  I’m not a designer. How can I create an attractive e-newsletter?  I don’t know how I would use an e-newsletter effectively. What kinds of content should I share in an e-newsletter and why? What is going to make my e-mail stand out in a jam-packed inbox?  I don’t have a list of people interested in my business. How do I find subscribers?  Should an e-mail be short? Long? In between?  When should my e-mail be sent? How often should I e-mail people?  Maybe you’ve dismissed e-newsletter marketing completely, giving up in frustration or apathy. If so, it’s time to join our workshop!

"Email reaches out to an already engaged audience–people who have already said yes to your marketing by opting in to your list (right?). It’s also an incredibly cost-effective channel. In fact, Magill research estimated that marketers earned $39 for every $1 they spent on email marketing in 2012. Now that’s a pretty good state to include in your next presentation about the value of email marketing if I’ve ever heard one." – HubSpot, Dissecting the Anatomy of a Five-Star Email, Meghan Lockwood

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MARKETING STRATEGY + PLANNING

The High Impact Marketing Plan for Growing Businesses

Thursday, March 16th  1 pm to 4:30 pm

Do the words “marketing plan” immediately cause you to panic? Well, they shouldn’t! Marketing plans don’t need to be overly complicated, but they should focus your marketing efforts and resources toward what you most want to accomplish in your business and the people you most want to serve. We’ll teach you how to ensure that you are not spending time and money on marketing efforts that might be “fine” but don’t contribute to your bottom line or move you towards your desired destination. This class is a great way to really dig into your 2017 goals and get started on a realistic yet impactful marketing plan for your business. 
 
 

Collage Your Ideal Client

April Date TBD

Join us for a cozy afternoon of clarity and collage in the RGA Clubhouse, as Rachel leads a small group of business owners through the powerful process of creating Ideal Client Vision Boards.

It may seem counterintuitive, but the more focused you become on a specific type of person you care about serving, the more success you will experience and the more impact you will have. This workshop offers an opportunity to ask yourself, just as Tara Gentile recommends, “Who will do the most with what I have to offer the world through my business?”

Keeping your ideal client in mind is vital, and this knowledge will enhance your marketing efforts and attract your ideal clients to you in greater numbers.

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WEBSITES 

Winning Websites: Strategy, Planning, Design and SEO (An Experts Panel with Q&A)

April Date TBD

While it's obvious to most business owners that a good website is crucial to being found, it seems like everybody has a different opinion on what makes that website effective, how to create it, and how much to spend on it.  Everybody talks about the importance of SEO (Search Engine Optimization) but nobody seems to know how to *do* it, at least not in a way that's clear and helpful.

Are you thinking of designing your own website or hiring someone to design it for you?

Are you wondering why your website doesn't seem to produce the results you'd like?

Or, do you feel like a refresh of your site would be a good idea but don't know where to start?

Are you frustrated because you don't have consistent access to your site and its content, and you have no idea how to get it updated when you need to? 

Do you have questions about where it would be best to create your website (WordPress, SquareSpace, GoDaddy, Wix and more?) 

Are you feeling confused because companies keep contacting you to say that they can guarantee improved search rankings for your website/ get you to the top of Google's page, but you feel like they are asking for a lot of money and you're not sure if it's the best way to grow your business?

Do you get overwhelmed by terms like domain renewals, hosting, plugins, e-commerce, blogs and SEO? 

If any of this feels familiar, our Winning Websites Workshop could be exactly what you've been looking for.  Our panel of experts will shed light on common website questions through a 20-minute presentation on each of our key topics, and then we'll follow it up with a Q&A session. You'll also receive a discount on a strategic review of your website if you attend the class.

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