CEO, Chief Strategist + Creative Officer
"MAY WHAT I DO FLOW FROM ME LIKE A RIVER, NO FORCING AND NO HOLDING BACK, THE WAY IT IS WITH CHILDREN." - Rainer Maria Rilke
Confession: I don't have any idea what I'm doing.
I have a degree in Modern Languages (French, Spanish and Italian) from McGill University in Montreal. I studied art history, sociology and linguistics. I have never been enrolled in an accredited business class.
I have been told that I'm an accomplished graphic artist and web designer, but the extent of my training in those fields is comprised of three 3-hour classes at the Science Museum of Minnesota, working with CreativeSuite under the weight of deadlines, and a lot of stressful (and late!) nights experimenting my way through Wordpress.
Certainly, marketing came naturally to me, though I didn't see it until I was in my late 20s.
I held a series of positions for growing small businesses and non-profits between 1994 and 2004—moving from "Creative Assistant" to "Director of Marketing" to "Director of Communications and Fundraising." Because I learned about marketing + business in the context of rapidly-growing organizations rather than in a classroom, I'm far from textbook in my approach. I'm not a big believer in "shoulds" or prescribed solutions. I bring flexibility, creativity and resourcefulness to helping clients solve their marketing problems.
When my second son was born, I decided to start my own business, finally attaining the flexibility and autonomy I craved for years.
My particular passion is helping small businesses and entrepreneurs bring their ideas to life, connect the vision they have for their lives with their business strategies, and grow their capacity and impact. My experience in a broad range of fields gives me a unique perspective on how to maximize resources and efforts in order to help my clients achieve their goals, despite budgetary and time constraints.
I encourage clients to start their marketing planning with what comes naturally to them. It's a Strengths-based approach that enables us to focus and clarify, and to discern what will create the most impact with the resources we have available to us.
I never in a million years could have predicted that this shy, anxious, bookish girl from a small town in Canada could harness the guts, develop the skills, curate the resources and take the risks required to launch and run a business.
In other words, if I can do it, anyone can.
I'm grateful to have the opportunity to share this message with others. We can all do and achieve so much more than we imagine, and my life is proof.
It turns out that saying yes to this career has illuminated the path to my most authentic and natural self. I adore my work, my team and my clients, and I continue to be surprised by how much I can contribute through my business and my life.
Oh, and I love cute clothes that have old world touches, especially hats and shoes.
My perspective is that marketing is not a game that has to be learned and played. As Damon Johns (Fubu CEO) said, "The easiest thing to sell is the truth."
I believe that marketing is most successful when you uncover what is real and true and unique about you and simply, clearly find the right way to share this with the world.
In other words, I believe that understanding who you are and what you truly want to achieve will result in more authentic marketing efforts and more powerful business planning.
* THE IDEAL IS THE ENEMY OF THE GOOD. Perfectionism will prevent you from getting to where you want to go. * Invest in creating a foundation with strong messaging that compellingly communicates how your unique product or service will transform people’s lives. * Put the tools in place to help you distribute that message visually and in writing to the right people. * Back up what you communicate through a top-notch customer experience. * Provide easy ways for happy clients to share your business with their contacts, both online and in person. * Be consistent and dogged. * Plan the work and work the plan.
These are the principles that have led me to where I am today.
MY TOP FIVE STRENGTHS*
1. Strategic 2. Input 3. Individualization 4. Communication 5. Responsibility