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Wish-Plan

STOP Random Acts of Marketing

Marketing is on every business owner’s mind, but it often falls to the bottom of his or her list. Why do you think that happens? In my experience, this pattern is usually caused by lack of clarity about what one will be doing and why, or a belief that nothing one tries will have any […]

June Lunch and Learn

Optimizing Your Website and SEO: Our June Lunch & Learn

  In June, Michele Bergh of Bergh Consulting will kick off our summer Lunch & Learn series with a presentation on small business websites and the latest wisdom with respect to SEO (search engine optimization.) Michele is a wealth of knowledge and hands-on experience when it comes to small business marketing and she’ll also leave some […]

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Is Facebook failing your business?

To learn even more about how to optimize social media and Facebook for your business, register for one of our November workshops. Details here. Is Facebook failing your business? Or is your business just failing to make the most of Facebook? Most business owners I’ve worked with over the last year have spent a least […]

thinkdo

What’s keeping you from getting it done?

What keeps you from getting started on something you know you should do, perhaps even want to do? Or perhaps it’s that you want to be able to say that you have done it! Below are four reasons why people don’t get down to doing what they say they want to do. What’s yours? You […]

mailbox

Does your email DELIVER?

We hope to see you in class soon! REGISTER “Neither snow nor rain nor heat nor gloom of night stays these couriers from the swift completion of their appointed rounds.” While we all associate this phrase with the motto of the USPS, that’s actually not its origin (see Wikipedia for the details.) Still, if you’re like me when you […]

begin

Are you ready for change?

In a world of almost exclusively online customer outreach and instant gratification, it can be easy to feel overwhelmed and like you don’t know where to begin in today’s market. You worked hard to build your business from the ground up, then hit a wall with the words “But What’s Next?” splattered across it. They […]

SUPERHERO

Marketing changes people

Marketing changes people. That’s what marketing is for. Marketing is the act of telling a story to an audience that wants to hear it, a story that resonates, a story that leads to action. Marketing is the first step before we create a product or service, and it’s the last step before a transaction happens. […]

pizza

You are not pizza. Gather some ideal client intelligence!

I know very few people who don’t like pizza. Sure, there are lots of people who don’t eat pizza on a regular basis…after all, it’s typically replete with gluten and dairy, which many folks are trying to avoid these days. But people who simply don’t like pizza? Hardly anybody, right? However, small businesses are NOT pizza. […]

liveandlearn

Live and learn

Live and learn, right? We can all relate to this statement, but these days I use this phrase most often in the context of my business. After all, those of us who are business owners, artists, entrepreneurs and trailblazers almost never have a smooth or well-lit path to follow. When we commit to showing up in the world […]