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Wish-Plan

STOP Random Acts of Marketing

Marketing is on every business owner’s mind, but it often falls to the bottom of his or her list. Why do you think that happens?...
begin

Are you ready for change?

In a world of almost exclusively online customer outreach and instant gratification, it can be easy to feel overwhelmed and like you don’t know where...
SUPERHERO

Marketing changes people

Marketing changes people. That’s what marketing is for. Marketing is the act of telling a story to an audience that wants to hear it, a...
pizza

You are not pizza. Gather some ideal client intelligence!

I know very few people who don't like pizza. Sure, there are lots of people who don't eat pizza on a regular basis...after all, it's typically...
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The forgotten fourth step of marketing

Seth Godin wrote about looking at marketing in four steps. From invention to design to implementation, the first three steps are predictable and exciting. Then...
workbackwards

Work backwards

Product development isn't about coming up with something you think is great and then finding a way to sell it to someone. Loyalty-inspiring products result...
brandpromise

Does your operational reality match your marketing promise?

I would imagine that when clients come to see me for a Get Brilliantly Clear Strategy Session, armed to the eyeballs with pressing marketing issues, they...
Print

Get shining

Clarify

Clarify + empower

What is the WHY behind everything you do? When we know this in life or design it is very empowering and the path is clear....
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Focus

  Concentrate all your thoughts on the work at hand. The sun's rays do not burn until brought to a focus. - Alexander Graham Bell