It’s true. E-mail marketing [still] sizzles.
If you think that the fire in e-mail marketing has gone out, consider this:
People who buy products marketed through email spend 138% more than people that do not receive email offers. – 25 Compelling Statistics about the Importance of Email Marketing
Have you asked yourself any of the following questions?
Does e-mail even matter anymore? Isn’t it dead?
Isn’t e-mail redundant when I’m doing so much on social media?
I’m not a designer. How can I create an attractive e-newsletter?
I don’t know how I would use an e-newsletter effectively. What kinds of content should I share in an e-newsletter and why?
What is going to make my e-mail stand out in a jam-packed inbox?
I don’t have a list of people interested in my business. How do I find subscribers?
Should an e-mail be short? Long? In between?
When should my e-mail be sent? How often should I e-mail people?
Maybe you’ve dismissed e-newsletter marketing completely, giving up in frustration or apathy.
If so, it’s time to join my hands-on, interactive 3.5 hour class:
Tuesday, May 15th 6:00 pm to 9:30 pm
Cost: $99, includes 3.5 hours of hands-on instruction in a small group setting plus 30+ page PDF e-book (Let’s Get Social! E-Mail Marketing for Your Business using MailChimp) and bonus follow-up materials.
Location: West Side Perk, 7700 West Old Shakopee Road, Bloomington, MN 55438
FIND OUT MORE & REGISTER HERE
I hope to see you in class!
In the meantime, here are some resources to stoke your fire and get some e-mail love sizzling right where you are:
Email reaches out to an already engaged audience–people who have already said yes to your marketing by opting in to your list (right?). It’s also an incredibly cost-effective channel. In fact, Magill research estimated that marketers earned $39 for every $1 they spent on email marketing in 2012. Now that’s a pretty good state to include in your next presentation about the value of email marketing if I’ve ever heard one. – HubSpot, Dissecting the Anatomy of a Five-Star Email, Meghan Lockwood