Why e-mail marketing [still] sizzles
It’s true. E-mail marketing [still] sizzles.
If you think that the fire in e-mail marketing has gone out, consider this:
- This is the one marketing medium that people have specifically CHOSEN–or at least should have, if you’re doing things right–to hear from you. That means it’s a captive, targeted audience unlike any other.
- It’s free/ cheap. With MailChimp, you don’t pay anything for your account until you have more than 2,000 subscribers. For most businesses in my sphere, this is plenty, at least for now. When you’ve grown your list intentionally, you’ll have enough business to pay their relatively low monthly fees. Yes, you do have to invest a little time, but remember: It’s virtually guaranteed to reach people who actually want to hear what you say.
- You can segment and customize and personalize to the nth degree. Want to send one message to the cat lovers in your group and a different one to the dog lovers? It’s easily done with MailChimp via list segmenting/groups.
- Access information you really need to effectively run and grow your business. Reports will show you who is reading what, which content elicited the most action, and when your list likes to receive e-mail.
People who buy products marketed through email spend 138% more than people that do not receive email offers. – 25 Compelling Statistics about the Importance of Email Marketing
Have you asked yourself any of the following questions?
Does e-mail even matter anymore? Isn’t it dead?
Isn’t e-mail redundant when I’m doing so much on social media?
I’m not a designer. How can I create an attractive e-newsletter?
I don’t know how I would use an e-newsletter effectively. What kinds of content should I share in an e-newsletter and why?
What is going to make my e-mail stand out in a jam-packed inbox?
I don’t have a list of people interested in my business. How do I find subscribers?
Should an e-mail be short? Long? In between?
When should my e-mail be sent? How often should I e-mail people?
Maybe you’ve dismissed e-newsletter marketing completely, giving up in frustration or apathy.
If so, it’s time to join my hands-on, interactive 3.5 hour class:
E-newsletter marketing [using MailChimp]
Tuesday, May 15th 6:00 pm to 9:30 pm
Cost: $99, includes 3.5 hours of hands-on instruction in a small group setting plus 30+ page PDF e-book (Let’s Get Social! E-Mail Marketing for Your Business using MailChimp) and bonus follow-up materials.
Location: West Side Perk, 7700 West Old Shakopee Road, Bloomington, MN 55438
FIND OUT MORE & REGISTER HERE
I hope to see you in class!
In the meantime, here are some resources to stoke your fire and get some e-mail love sizzling right where you are:
Email reaches out to an already engaged audience–people who have already said yes to your marketing by opting in to your list (right?). It’s also an incredibly cost-effective channel. In fact, Magill research estimated that marketers earned $39 for every $1 they spent on email marketing in 2012. Now that’s a pretty good state to include in your next presentation about the value of email marketing if I’ve ever heard one. – HubSpot, Dissecting the Anatomy of a Five-Star Email, Meghan Lockwood