We’ve recently reached one of the ports on our “long and winding road.” Our new clubhouse is ready for creating, brainstorming and hosting with you. Now we’re readying for the next leg of our journey and we hope you’re planning to come along for the ride!
The question is how committed we are to making the changes necessary to get to that new destination. As the old adage says, “If you want something you’ve never had, you have to be willing to do something you’ve never done.” Sometimes the changes required of us on our journey can feel very challenging, or we have no idea what needs to transition so that we can move forward.
And the next question to ask yourself is this:
We came across a great article from the Harvard Business Review this week called Successful Companies Don’t Adapt, They Prepare (Gregg Satell)
“While nimble startups chasing the next trend are exciting, the truth is that companies rarely succeed by adapting to market events. Rather, successful firms prevail by shaping the future. That can’t be done through agility alone, but takes years of preparation to achieve. The truth is that once you find yourself in a position where you need to adapt, it’s usually too late…
But truly great companies don’t scramble to adapt to the future, because they create the future. Take a look at any great business and it becomes clear that what made it great wasn’t the ability to pivot, but a dedication to creating, delivering, and capturing new value in the marketplace. The technology companies that endure are the ones who spend years — or even decades — to create the next generation of products.
Which brings us to something else Theodore Levitt said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Clearly it is not a particular business category that defines a company, but its ability to solve problems for its customers. And you can’t solve really tough problems by simply moving faster. Great companies prepare the ground long before.”
The bottom line is that while it might not sound very exciting or spontaneous to talk about planning and preparation, they are essential to success.
We’re currently well into November with scheduling one-on-one strategy sessions with Rachel. Soon she’ll be booked through the end of the year, so this is your chance to grab a spot on her calendar before 2016 is in the rearview mirror. Use this time as an opportunity to reevaluate your goals, assess your progress, troubleshoot issues and refine your messaging and/or marketing. You can see more benefits to strategy sessions here.
For clients who have already worked with us, the price will be $150 for an hour or $225 for two hours. The price for new clients will continue to be $225 (for an hour, including pre-assessment and post-session notes) through the end of the year, at which point rates will likely increase.