our process

We start in the right way, so we end up in the right place.

RGA Process Graphic

It all starts with YOU + YOUR BUSINESS.

Who you really are, how and with whom you want to make a difference, and where you want to go...this is what dictates the right STRATEGY for moving forward.

The authentic BRAND (what’s real and true, behind all of the public hoopla) is the foundation of everything that follows.

The BRAND is represented in a public IDENTITY, which is comprised of visual and written communications tools.

The public IDENTITY is shared in ways that fit each communication context (i.e. your WEBSITE, PRINT and DIGITAL COLLATERAL, CLIENT ENGAGEMENT and SALES PROCESS) in order to communicate, connect and engage with your desired audience(s), resulting in action and (utimately) the transformation you want to facilitate through your business/ creative work.

APPROACH

Beginning with a 75-minute Strategy Session with Rachel, we invest time and effort into getting to know you, asking lots of questions and assessing your marketing in the context of your business priorities. We evaluate where you’ve been in order to understand where you are now. We help you articulate exactly where you want to be next, so that we can identify the right path to get you from here to there. This is strategy at work.

Once we uncover your challenges, articulate your difference, identify your sales objectives and set the strategy, we design your growth-focused marketing activities with your specific end in mind

The specific steps we lay out for you will depend on our findings, your goals and the available resources. However, the plan will always be made up of some combination of the elements identified on the left, so that we can leverage our proven process in support of your success.

Rachel and her talented team help visionaries, startups, and business owners focused on growth, attract and convert customers through customized strategy, design, content, and digital solutions. We start in the right way so that we end up in the right place. Few things are as fulfilling to us as digging in to understand someone’s challenges, and developing a strategic solution to address them.

The ideal is the enemy of the good.

Perfectionism will prevent you from getting to where you want to go.

Learning to Walk

Our perspective is that marketing is not a game that has to be learned and played. As Damon Johns (Fubu CEO) said, "The easiest thing to sell is the truth."

We believe that marketing is most successful when you uncover what is REAL and TRUE and UNIQUE about you and simply, clearly find the right way to share this with the world.

In other words, we believe that understanding who you are and what you truly want to achieve will result in more AUTHENTIC marketing efforts and more POWERFUL business planning.