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October 3, 2018 by Rachel

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ON THE BLOG

STOP Random Acts of Marketing

Marketing is on every business owner’s mind, but it often falls to the bottom of his or her list. Why do you think that happens? In my experience, this pattern is usually caused by lack of clarity about what one will be doing and why, or a belief that nothing one tries will have any […]
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Are you ready for change?

In a world of almost exclusively online customer outreach and instant gratification, it can be easy to feel overwhelmed and like you don’t know where to begin in today’s market. You worked hard to build your business from the ground up, then hit a wall with the words “But What’s Next?” splattered across it. They […]
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Marketing changes people

Marketing changes people. That’s what marketing is for. Marketing is the act of telling a story to an audience that wants to hear it, a story that resonates, a story that leads to action. Marketing is the first step before we create a product or service, and it’s the last step before a transaction happens. […]
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You are not pizza. Gather some ideal client intelligence!

I know very few people who don’t like pizza. Sure, there are lots of people who don’t eat pizza on a regular basis…after all, it’s typically replete with gluten and dairy, which many folks are trying to avoid these days. But people who simply don’t like pizza? Hardly anybody, right? However, small businesses are NOT pizza. […]
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The forgotten fourth step of marketing

Seth Godin wrote about looking at marketing in four steps. From invention to design to implementation, the first three steps are predictable and exciting. Then there’s the fourth step. The step where you “show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek […]
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Work backwards

Product development isn’t about coming up with something you think is great and then finding a way to sell it to someone. Loyalty-inspiring products result when they originate with the customer’s actual needs and wants. One of the best practices we learned from Steve Jobs’ leadership at Apple is to work backwards.  Always start by asking […]
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