Rachel’s Cheatsheet: Putting the Top 4 Social Media Platforms to Work

Last Thursday afternoon I taught a class on what I consider to be the top 4 social media platforms available to businesses today: LinkedIn, Twitter, Facebook...

Why e-mail marketing [still] sizzles

It's true. E-mail marketing [still] sizzles. If you think that the fire in e-mail marketing has gone out, consider this: This is the one marketing...