“If only I’d known my differentness would be an asset, then my earlier life would have been much easier.” ― Bette Midler
NOTE: For this final 2018 LUNCH & LEARN we’ll be keeping our space open for the collage activity until approximately 3 pm. Bring your lunch and slippers…we’ll provide the coffee, tea, hot cocoa (as well as homemade soup!) Due to table space needed for this interactive workshop, we’ll be capping registrations at 12 people. All supplies will be provided for you, but please bring any magazines that you’d be willing to share with the group.
December is an optimal month to cozy up with an art project that will offer clarity as you move into the next year…plus this is a great opportunity to connect for meaningful conversation with other passionate business owners.
Discovering and articulating what makes you naturally stand out from the rest of the field is what BRANDING is all about.
In our post-consumer world where options abound, brand clarity–whether for an organization or an individual–has immeasurable value. The result of a powerful Brand Discovery Process is clarity, confidence and an even stronger guiding purpose.
Identifying how to authentically share your brand’s differentiators with others is the essence of marketing, so unless you take the time to understand your brand first, your promotional efforts can feel like a frustrating series of “Random Acts of Marketing.”
Even though the brand is the FOUNDATION of the entire business, I’ve discovered that many business owners are either misinformed about what it is (Hint: It’s far more than a logo or tagline) and/ or they’ve brushed past this introspective step in favor of marketing activities that are perceived to offer more immediate results and require a lesser up-front investment. This causes a lot of challenges for businesses as they grow and evolve. As you know, we always pay a big price for building on an unstable foundation, whether in business or in life. (See my sketch below.)
About our presenter
Rachel is the owner of The Rachel Greenhouse Agency, a brand strategist and grassroots marketing expert who helps visionaries, entrepreneurs, creatives and business owners attract and optimize opportunities to utilize their natural strengths, resulting in greater impact for clients, audiences, communities and the world.