Product development isn’t about coming up with something you think is great and then finding a way to sell it to someone.
Loyalty-inspiring products result when they originate with the customer’s actual needs and wants.
One of the best practices we learned from Steve Jobs’ leadership at Apple is to work backwards.
Always start by asking for—and listening attentively to—your customer’s input first.
No matter how compelled you feel to create something sparkly and new.
Is it really needed? Is it really wanted? Will it make a difference? Would it be missed if it never existed?
Answer these questions and you’re much more likely to create something people will care about…
and maybe even beg to buy.